They killed him. He was just a sweet ol' nut and they killed him! I keep some of them around because they are a heart healthy snack but now I'm mad! Aw, nuts! Mr. Peanut, the mascot of the Planters Peanut Co., is dead. He was 104. The Estate of Mr. Peanut: We’re devastated to confirm that Mr. Peanut is gone. He died doing what he did best – having people’s backs when they needed him most. #RIPeanut Unless it's like with JR on Dallas and it turns out to all be a bad dream.
Here is the video of his 'death' and why Planters decided to go with the idea........ I won't give away the ending, but I think it was a lame marketing idea and a bad decision for branding.
I'm not too sure about that, @Bess Barber . They have got millions of hits on Twitter, More than all the other Super Bowl ads put together. They are supposed have a funeral on the Super Bowl. I, for one, will be sure to watch.
That is what they are going for. It will be huge. But after the hoopla dies down, maybe a few short months down the road, what are they going to do THEN? Plus, for me, going on and on how old he was, just ages the brand and makes it sound like old people food. They should've incorporated a younger grandson or something, had the two together and then maybe they could pull this off and then pull in the younger crowd. In branding, if you don't reach out and grab younger generations, eventually your original market of people are no longer around. I do think it will be a Super Bowl sensation, but viral videos don't necessarily sell. They were already known well enough, they needed a newer image, not a dead one. I'm saying this as though I know what the heck I'm talking about.................
I'm betting that it was all a bad dream or that he had a parachute and sailed over the exploding car, or something. Nevertheless, I'll be glued to my computer to see how it ends. Or maybe he will be a toasted peanut.
A very bad idea. Remember what happened when the original Coke was discontinued. It was too drastic and had to come back as classic Coke if memory serves. To modernize their advertising, Planters could have retired old Mister Peanut like happens on New Year's Eve when the old year is replaced with the new year baby, in this case a hipper peanut or equivalent.