These are football team backpacks for sale on Amazon. According to what I was reading, they have now deleted these pictures. The main picture just looks like a backpack, until you look at the closeup view.
I had looked into this before you posted it. The idiot kind of backpedaling by the company reps almost proves their guilt. The involvement of a Russian search engine, if I'm understanding that as so, implies an international scope to this.abhorrence. Selling kids online, what in God's name are we coming to? I'm learning things I really didn't want to know.
I live to venture down these rabbit holes, @Dwight Ward . It is like a puzzle, putting together the pieces and see if they make anything or not. Check out the conspiracy section of the forum.