Maybe they are just making a big deal out of it because of the Actblue contributions. When you look at the coffee company twitter page, it looks like they help veterans as well as making coffee; so I am not sure what is going on, except that the other company had been losing contributions because of the boycott, valid or otherwise.
The NRA is now under suspicion. I am with the National Gun Owners Assoc; Have been from the beginning although I don't sign up as a member.
The NRA has been corrupted like so much of our society. Wayne LaPierre apparently stacked the Board of Directors with people he could control and spent the NRA's money on extravagant things that benefitted him. I think it is now being reorganized but I am not certain. It is a shame, for the NRA has done a lot of good things in the past.
The NRA has done too much compromising, in my opinion. I was a member of the GOA for a few years but don't make enough money to join dues-paying organizations anymore, nor do I have faith that the money will be used constructively. I've also heard that very little of the money collected by the Wounded Warrior Project makes it to any wounded warriors who aren't on their payroll; but then, I don't subscribe to Black Rifle Coffee Company because of the good things they do; I like the coffee.