New York Cliché of the Day: The Holy Grail of Good, Cheap Coffee in NYC The shop has a charming old school feel. You can see proudly embossed on the window, “Since 1907”. This Coffee and Tea shop has managed to stay afloat despite the siege of coffee chains. Step inside and you’ll understand why.
How Coffee Fueled the 1932 Brazil Olympic Team Financing the 1932 Brazil Olympic Team with Coffee "Brazil’s coffee crisis led to an opportunity for its Olympic athletes. Brazil had sent athletes to the Olympic Games twice before. Nineteen Brazilian men competed in Antwerp in 1920, with the Brazilians winning three medals in shooting events. In 1924, Brazil sent 12 men to the Paris Olympics but won no medals. Brazil did not participate in the 1928 Games in Amsterdam". "In January 1932, the national sports federation announced that Brazil would send a team to the summer Olympic Games in Los Angeles. In May, the American Ambassador in Rio de Janeiro confirmed Brazil’s participation in a cablegram to the Los Angeles Chamber of Commerce. He also shared the news that Brazil would use a unique scheme to finance its team. The 1932 Brazil Olympic team would be fueled by coffee". "Brazil’s sports federation chartered a merchant steamer, the S.S. Itaquicê, to transport the athletes to Los Angeles. The federation asked the National Coffee Council to help defray expenses by putting together a cargo of coffee. Coffee growers agreed to donate thousands of bags of coffee. The plan was to sell some at ports along the way and sell the rest in California". (Read More) Given the Brazilian coffee crisis, this looked like a win-win solution. It would get the Olympic athletes to Los Angeles, and it would get more Brazilian coffee to market.