"While many CEOs look for some down time at Thanksgiving, Boston Market's chief plans to be in the trenches, helping to serve around 1.1 million customers a hot meal. Thanksgiving is the "Super Bowl" for Boston Market, CEO George Michel told CNBC. The chain sees revenues double during the week, with sales on Wednesday and Thursday five times higher than regular days. Michel will join his employees at one of the company's New York locations this year scooping heaps of mashed potatoes and packaging sides of stuffing, creamed spinach and mac n' cheese for hungry customers. This is the sixth-consecutive year that Michel will have spent Thanksgiving on the front lines, a tradition that has extended to several of Boston Market's executives".