You wear the brim down and pushed back when you're friendly; brim comes up and down over your eyes when you don't give a damn.
WATSON'S HAT SHOP "In the town of Cave Creek, north of Phoenix, cowboy hats are commonplace. “It’s not just ranchers that wear them,” says Eric Watson, owner of Watson’s Hat Shop. “It’s also ‘kinda’ cowboys and weekend cowboys, along with the horse community. It’s a large percentage of our business.” "That’s no surprise, given the historical roots and romance of cowboys here in the West. What’s unexpected is that this master milliner is a millennial. "