Amartithi is the day which commemorates Meher Baba's death on 31 January 1969. Meher Baba was an Indian spiritual master. Pete Townshend of The Who, became a follower of Baba. In compliance with Meher Baba's wish, Cole Porter's song "Begin the Beguine" was played continuously on a record player for 7 days after his death at the site where his body was placed so visitors could visit one last time. How's that for a factoid!? . .